Vibrant Emotional Health, a pioneer in mental health advocacy and education for over 50 years, sought to reinforce its position as a leader in the emotional health space. They needed a campaign that would elevate their visibility and demonstrate their expertise in a competitive and critical field.
The campaign successfully positioned Vibrant Emotional Health as a trusted leader in emotional well-being. This increased recognition contributed to their selection as the organization to run the 988 Suicide & Crisis Lifeline (formerly the National Suicide Prevention Lifeline), cementing their role at the forefront of mental health support.
Digital Display Ads
Organic & Paid Social Ads
Video
Animation
Landing Page
Creative Direction: Self
Art Direction: Self
Copywriting: Self + Amanda McCarthy
Animation: Tenzin Samphel
Design: Self + Gretchen Cobaugh + Sierra Bass + Cecile Jordan
We supported the launch of the new national suicide and crisis hotline, “988 Lifeline,” by educating the public on its critical role in suicide prevention. This effort deepened the connection between this essential service and Vibrant Emotional Health.
Out-of-Home Ads
Organic & Paid Social Ads
Animation
Creative Direction: Self
Art Direction: Self
Copywriting: Self + Amanda McCarthy
Design: Self + Kaylee Smith + Michael Medlin + Sierra Bass + Amber Lai
"By way of the campaign, we see the uptick in volume as an indicator that more people are aware of the service and are able to access it."
