NACD

National Association of Corporate Directors 
REBRAND & LAUNCH CAMPAIGN

The National Association of Corporate Directors (NACD) has been a force in transforming the field of corporate governance — from promoting more diverse and inclusive boardrooms to driving environmental, social, and governance standards. To better serve their 22,000+ member community, NACD needed to evolve and promote their brand. The logo icon represents a series of doorways to opportunities and directors striving toward something bigger, so we leveraged that story for the brand launch campaign with a doorway opening to reveal the new logo. 

Deliverables

Logos
Digital Display Ads
Collateral (print + digital)
Brand Strategy

ROLEs

Creative Direction: Self
Art Direction: Self + Cecile Jordan
Brand Strategy: Stuart Granger
Copywriting: Stuart Granger + Amanda McCarthy
Design: Self + Cecile Jordan + Michael Medlin + Kaylee Smith

WEBSITE
nacdonline.org

NACD is the most trusted association for board directors.

NACD Brand Awareness Campaign
Challange

Directors are frequently faced with the need to make swift and well-informed decisions about their boards' strategic direction. NACD sought a campaign to address this challenge by positioning itself as the go-to resource for empowering directors to confidently lead their boards into the future.      

SOLUTION

Showcase a dynamic, ever-evolving physical environment as a metaphor for the complex and unpredictable business environment NACD helps its members navigate. This approach highlights the necessity for directors to examine challenges from every angle and fulfill their goal of seeing around every corner of the corporate governance landscape to anticipate potential issues, helping them shape the future of their boards.

Deliverables

Digital Display Ads
Print Ad
Video
Animation

ROLEs

Creative Direction: Self
Art Direction: Self + Cecile Jordan
Copywriting: Stuart Granger + Amanda McCarthy
Design: Self + Tenzin Semple + Michael Medlin

NEXT

ASME

Magazine