ASME

Demand Magazine
CHALLENGE

The American Society of Mechanical Engineers (ASME) needed a publication to showcase the life-changing impact engineers were having on underdeveloped communities across the globe. It needed to depict the products being made with accuracy but the quality of imagery available was poor and often difficult to acquire.

SOLUTION

Using one color, one font family, and custom illustrated products in every issue, we named and designed a magazine available in both print and digital formats. This approach provided a consistent and technically focused look to match its innovative and impactful stories.

Deliverables

Print Publication
Illustration
Tablet App

ROLEs

Creative Direction: Self + Erik Hansen
Art Direction: Self + Darryl Sebro
Design: Self + Darryl Sebro
Illustration: Self + Darryl Sebro

AWARDS
DC ADDY // Digital Publication
AM&P Excel // General Excellence

Ozzie // Overall Design

client testimonial

"You see Demand, and the design speaks for itself. The publication is so visually beautiful and engaging, it is able to capture attention way beyond the niche audience it serves."

Demand was launched to help meet the needs of individuals and organizations working at the intersection of global development and technology.

NEXT

tilray

Rebrand