The Wallace Foundation has been empowering communities to create a more vibrant and just future through its work in the arts, education leadership, and youth development since 2002. The goal was to develop a more efficient website, ensuring meaningful content is easy to find for each specific audience while improving overall navigation and accessibility.
By utilizing an atomic content and design model, a vast amount of information was distilled, reorganized, and redistributed across relevant pages, creating a more streamlined and user-friendly experience.
Content Strategy
Template Design
Style Guide
Development
Creative Direction: Self
Art Direction: Self
Strategy: Chrissie Koeppen
UX: Megan Reed
Design: Kaylee Smith + Cecile Bennett
"The design did an excellent job of using our core visual brand elements to provide structure and sophistication to the site, while successfully introducing some playful elements to remind our audiences of the foundation’s youth-focused mission."
