As the leading association for Texas school business and operations professionals for over 75 years, TASBO supports its members while shaping policies that affect millions of students nationwide. They needed a brand to reflect their core mission: educating those who make education possible.
Create a brand story and visual identity that highlight TASBO’s true impact on education. The new tagline, 'TASBO: Find the Answer Here,' establishes the organization as the go-to resource for support—already true for members and a promise to prospects. Connecting professionals from every corner of Texas and every aspect of school business, TASBO weaves together a strong community and ensures space for everyone. The logo icon was designed to symbolize their role as a pathway to solutions.
Logo
Sub-brand Logos
Brand Strategy
Digital Ad Campaign
Brand Guide
Brand Launch Video
Collateral (print + digital)
Creative Direction: Self
Art Direction: Self
Strategy: Stuart Granger + Logan Murtha
Copywriting: Stuart Granger
Design: Self + Kaylee Smith
“A fantastic job with the rebranding. The video is perfect!”
"The right message at the right time for TASBO."
“It looks AMAZING! People from other organizations speak so highly of TASBO and how it has evolved to present itself so well with the rebrand, so thank you for that vision!”
