medidata

Experience Matters Campaign 
CHALLENGE

Medidata, a leading provider of SaaS and data analytics solutions for clinical research, needed to highlight how their products and services accelerate clinical research through innovative technology and unmatched insights.

SOLUTION

We developed a campaign that showcased Medidata’s capabilities in advancing clinical research, emphasizing their cutting-edge solutions and unparalleled expertise. This campaign effectively promoted the advantages of their offerings to the target audience. The ads feature the professionals who leverage the data and the patients who benefit from its quality, highlighting that this technology is designed with people at its core.

Deliverables

Digital Display Ads
Paid Social Media Ads
Digital Out-of-Home Ads 

ROLEs

Creative Direction: Self
Art Direction: Self
Copywriting: Stuart Granger + Anna-Marie Montague
Design: Self + Kaylee Smith

WEBSITE
medidata.com

Thousands of studies in 140+ countries have been conducted on the Medidata platform.

AI Campaign Concepts 
Concept 1

Precision medicine starts with sharper data. Medidata AI unlocks innovative ways to revolutionize patient care, paving the way for brighter futures. Sharpen your data. Save more lives.

The ad graphic illustrates how complex data is filtered and synthesized to deliver the most precise information to those who need it most.

Deliverables

Digital Display Ads
Paid Social Media Ads
Digital Out-of-Home Ads
Animation

ROLEs

Creative Direction: Self
Art Direction: Self
Copywriting: Self + Andrew Teie + Brianna Lawson
Design: Self + Kaylee Smith + Amber Lai

Concept 2

From concept to cure, time is our most valuable asset. Medidata AI’s accelerated insights unlock the full potential of clinical trial data. Save time. Save lives.

The typographic and photographic approach depicts how rapidly processed data can transform a patient’s journey to a healthier future by showing how the flow of information directly impacts the movement of people.

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npr

Annual Report