As the regular season neared its end, DC United needed to boost single-game ticket sales and attendance for their October home matches. We executed an integrated campaign, with a focus on digital channels, to drive traffic and increase ticket sales for the final four home games.
This approach aimed to highlight the fan matchday experience and their unwavering support for the players, uniting fans to cheer the team into the playoffs. Targeting existing fans, soccer enthusiasts, and DC sports supporters, the ads showcased individuals like them and their favorite players, encouraging them to attend the games together. The rallying cry 'United We Stand' was written to deepen the significance of the DC United name and to emphasize the camaraderie required to support the home team.
Strategy
Digital Display Ads
Organic & Paid Social Ads
Creative Direction: Self
Art Direction: Self
Marketing Strategy: Amanda McCarthy
Design: Self + Eliza Rownaghi
“The campaign delivered on exactly what we needed with the highest ticket buying conversions coming from display ads on both desktop and mobile sizes.”
